Eva Zeisel on innovation for its own sake

by Stephen Lloyd Webber

from Creativity pg 72 in my version:

This idea to create something different is not my aim, and shouldn’t be anybody’s aim. Because, first of all, if you are a designer or a playful person in any of these crafts, you have to be able to function a long life, and you can’t always try to be different. I mean different from different from different. Secondly, wanting to be different can’t be the motive of your work. Besides–if I talk too much let me know–to be different is a negative motive, and no creative thought or created thing grows out of a negative impulse. A negative impulse is always frustrating. And to be different means not like this and not like that. And the “not like”–that’s why postmodernism, with the prefix of “post” couldn’t work. No negative impulse can work, can produce any happy creation. Only a positive one.

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